AudienceLed
Go-to-market
with
your
market
Go-to-market
with
your
market
The only B2B demand generation agency built to scale pipeline through customer, partner, and influencer marketing. We surround your buyers with peer validation and proof, so more of them trust and engage with your message, because of the messenger.
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Brands we've worked with
Common Room
Smartlead
ButterDocs
QuotaPath
Instantly
Introw
Spara
Aligned
The problem
Buyers are less reliant on brands for making buying decisions than ever.
They're talking with peers on LinkedIn and in industry communities, listening to experts on podcasts and newsletters, and asking the vendors they already work with for referrals.
Buyers are tuning out brands they don't trust and turning to people they do.
The solution
Surround buyers with trust.
AudienceLed gets your brand in front of target buyers through the people and brands they trust. The result is more buyer engagement, better conversion rates, and faster, more efficient growth.
Real influence, real pipeline
We turn the people, brands, and places that
actually influence your buyers into authentic,
pipeline-generating champions.
Customers
Expert users and happy customers with an audience.
Partners
Complementary brands selling to the same buyers as you.
Expert Operators & Creators
Independent experts publishing on LinkedIn, podcasts, and newsletters.
Events & Communities
Industry events and communities where buyers gather.
Demand generation
Buyer behavior changed. So must your demand strategy.
Scaling up the same demand plays might work for now, but the well will dry up unless you adapt to how buyers buy today. AudienceLed launches new demand programs and adapts what is currently working to make it work even better.
Get a free demand gen audit →
Status quo
The AudienceLed way
Campaigns
Unpredictable, one-off pushes that start and stop, with limited carryover quarter to quarter.
Unpredictable, one-off pushes that start and stop, with limited carryover quarter to quarter.
Campaigns
Always-on programs and integrated campaigns that consistently drive buyer engagement and pipeline.
Always-on programs and integrated campaigns that consistently drive buyer engagement and pipeline.
Paid
Brand-led creative that blends in with competitors. Limited engagement and social proof to scale performance.
Brand-led creative that blends in with competitors. Limited engagement and social proof to scale performance.
Paid
Steady flow of third-party validation and proof creatives that turn cold audiences warm and boost conversion.
Steady flow of third-party validation and proof creatives that turn cold audiences warm and boost conversion.
ABM
The same expensive tooling and signal sequences every competitor aims at the same accounts.
The same expensive tooling and signal sequences every competitor aims at the same accounts.
ABM
Surround buyers with their peers validating your brand and results. Feature buyers in content as an engagement play.
Surround buyers with their peers validating your brand and results. Feature buyers in content as an engagement play.
“When we have an integrated campaign, hitting LinkedIn ads and the partner and external posters all at once, we can move the needle. AudienceLed has completely revolutionized our go-to-market strategy on the social side.”
Chase Ishii · Director of Content Production, WorkSpan
Status quo
The AudienceLed way
Narratives
Your team on a soapbox, making the case for the category on its own.
Your team on a soapbox, making the case for the category on its own.
Narratives
Third parties validating the narrative in their own words, so buyers believe it and take action.
Third parties validating the narrative in their own words, so buyers believe it and take action.
Assets
One more white paper telling buyers the value, skimmed once and forgotten.
One more white paper telling buyers the value, skimmed once and forgotten.
Assets
Customers and partners showing the value in real workflows, enabling Sales with tactical proof they will use.
Customers and partners showing the value in real workflows, enabling Sales with tactical proof they will use.
Launches
Pushed through your own channels, hoping the news spreads and lands with buyers.
Pushed through your own channels, hoping the news spreads and lands with buyers.
Launches
Launched by the people and brands your buyers follow, so launch day drives visibility, adoption, and pipeline.
Launched by the people and brands your buyers follow, so launch day drives visibility, adoption, and pipeline.
“What I really love is the top-of-funnel, middle-of-funnel content. It creates brand awareness and consideration around these topics.”
Stijn Provoost · Marketing Lead, Introw
Product marketing
Launch and educate with the market, not at it.
Great messaging only works if it gets seen and people believe it. AudienceLed builds third-party distribution, validation, and proof into your launches and product marketing to make sure of it.
Get a free product marketing audit →
Impact
ButterDocs: 0 to 7k+ users and #1 on Product Hunt, within two months.
“Kaleigh Moore’s email list”
“Every freaking where!”
“Erica Schneider & Masooma Memon on LinkedIn”
“Discord group for ShopTalk Show podcast”
“Superpath baby!”
“How did you hear about ButterDocs?”
Self-attribution during signup
“Jimmy, Tyler Hakes, Superpath sponsorship, Bonini’s newsletter, etc. Nice surround sound, give your marketer a hug”
“Top of the Funnel Slack group”
“First time: John Bonini’s LinkedIn post about a week ago. Second time: Jay Acunzo’s newsletter this morning. Third time: Haris Spahic’s ‘Squid Games’ LinkedIn post 5 minutes ago, signed up one minute later”
“The Verge”
You lose to whoever built more trust with the buyer.
Partner with the team that knows how to build it.
Book a call to explore how →
“You guys are really good at getting these things orchestrated and live. It feels seamless. That’s an incredible thing for a team my size to have.”
Lauren Thompson · Head of Marketing, Spara
The AudienceLed team
Rob Carpenter
Co-founder
ex Demostack, Front, Evergage
Will Taylor
Co-founder
ex Reveal, Mailshake, Vidyard
Lauren Makielski
COO
ex Hawke Media, Avenue
Lydia Abbot
Demand generation
ex LinkedIn, Prezent
Annisha Lashand
Content marketing
ex Common Room, Looka
Beth Cormack
Demand generation
ex Storyblocks, Creator Institute
Eric Iannello
Growth
ex Commsor, Falkon
Brian Montoya
Marketing
ex Salesbricks, Sendspark
Muhammad Usama
Partnerships
ex AuthoredUp, Revolut
We're hiring across demand gen, partnerships, and content.
Get in touch →