Go-to-market with your market, not at it
🤝 Co-create and distribute with the people who influence your buyers →
🎯 Fuel pipeline generation with trust-building content and ecosystem signals →
🌊 Build a groundswell of brand awareness, affinity, and engagement
🎯 Fuel pipeline generation with trust-building content and ecosystem signals →
🌊 Build a groundswell of brand awareness, affinity, and engagement
The Problem
Traditional GTM is losing effectiveness and buyer trust
Outbound, SEO, and ads use to drive easy demand, but results are falling behind. Why? Over saturation and broken promises. More than ever, buyers are tuning out brands they don't know and turning to people they trust.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Fill your marketing with third-parties your buyers know, like, and trust
We produce win (you), win (partners), win (audiences) content and campaigns with the people and brands that influence your target buyers – without requiring a giant influencer marketing budget.
A few of the people we collaborated with for ButterDocs 🧈
A few of the people we collaborated with for ButterDocs 🧈
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
The strategy
Build brand awareness, engagement, and trust in your ecosystem
Ecosystem marketing today is not just top-of-funnel brand building – It's fuel for the modern go-to-market engine. Here's our strategy for building a groundswell of new demand and attributed pipeline with ecosystem marketing:
1. Know Your Ecosystem
We build a database of the people (creators, experts, users) and places (communities, podcasts, newsletters, brands) that influence your buyers, then prioritize partner targets.
2. Surround Your Buyers
We co-create compelling and engaging content with partners and enable distribution to their audience. We make collaborating easy, resulting in more content shared and more engagement.
3. Fuel Your Go-To-Market
We attribute all activities to pipeline through a mix of self-attribution and social signal tech. Get email addresses of ideal buyers that engage for further interaction across channels.
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, within 2 months
#1 on Product Hunt, within 2 months
ButterDocs is on a mission to replace Google Docs for professional writers and content teams. AudienceLed collaborated with influential launch partners to bring ButterDocs to market with a bang.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
🐡
the offering
Ecosystem R&D and Advisory
RESEARCH & CONSULTING
- Get a map of the people, brands, and places that influence your buyers and a plan for partnering with them across your GTM.
Expert Video Series
DONE-FOR-YOU
- Co-produce and distribute 8+ short-form, branded videos with influential, industry experts every month. A great place to start! See examples.
Expert Panel Webinars
DONE-WITH-YOU
- Run a monthly panel webinar featuring 3–5 expert partners to capture market attention and engage target buyers with value.
Ecosystem Recruitment
DONE-FOR-YOU
- Pull influential ecosystem leaders into your content and campaigns. We'll handle the targeting, outreach, and enablement for you.
Scaled UGC & Advocacy
DONE-FOR-YOU
- Launch an always-on content engine for generating expert user video content, testimonials, reviews, and stories at scale.
Partner Showcase Webinars
DONE-WITH-YOU
- Run a partner-led webinar that adds value to your users, engages the partner's audience, and drives pipeline together.
Frequently asked questions
What companies do you work with?
B2B software companies – from brand new startups to scaling enterprises. We are best suited for industries that are active on LinkedIn.
Who will I work with?
Rob Carpenter (Strategy), Will Taylor (Partnerships), and a growing team of designers and video editors.
How do you get influencers to collaborate without fees?
Scrappy, creative, win-win-win comarketing that is easy to say yes to. We also do most of the production work. That said, some partnerships will require payment. People deserve to be paid for their time!
Is design and video editing included?
Yes – All AudienceLed services are supported by professional design and video editing as needed.
What's with the pufferfish?
AudienceLed clients stand out in crowded markets and seem much bigger to their target audience than they actually are – much like the pufferfish.
Can I ask questions without a call?
Of course. You can email us at team@audienceled.com.
Let's talk – then build your market-winning strategy
No deck, no hard sales pitch. Just 30 minutes with the AudienceLed founders to explore how we can help you hit your objectives. If it feels like a fit, we'll schedule a free 45-minute workshop to share our research on your target buyer ecosystem and best ideas to win your market.
