The new way to go-to-market is with your market
AudienceLed is the only B2B demand generation agency built to scale pipeline through customer, partner, and influencer marketing. We continuously surround target buyers with peer influence and proof. The result? More buyer engagement. Better conversion rates. Faster, more efficient growth.
The Problem
Buyers are less reliant on brands for making buying decisions than ever
They're talking with peers on LinkedIn, in industry communities, and at events. They're listening to experts on podcasts and email newsletters. They're asking vendors they already work with for referrals.
Buyers are tuning out brands they don't trust and turning to people they do.
Buyers are tuning out brands they don't trust and turning to people they do.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Turn customers, partners, and influencers into primary pipeline drivers
AudienceLed co-creates and distributes demand generation campaigns with the people, brands, and places your target buyers trust. More buyers see your brand, and when they do, more of them trust and engage with your message, because of the messenger.
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
The strategy
Continuously generate social proof, distribute to target buyers, and win over your market
AudienceLed's Surround Buyers with Trust demand generation system is not just about producing lots and lots of social proof (it certainly does). What matters most today is your buyers seeing your brand all the time, in all the places they spend time, and through all the people and brands they turn to to help them make buying decisions.
Brands that have built visibility and trust in the market start most deals at the top of the buyer's consideration set and win the deal most of the time. No matter how much AI your team used this quarter, you will lose to competitors that have built more trust with the buyer.
AudienceLed builds that visibility and trust with named accounts and target ICP buyers through an always-on, audience-led demand generation engine.
Brands that have built visibility and trust in the market start most deals at the top of the buyer's consideration set and win the deal most of the time. No matter how much AI your team used this quarter, you will lose to competitors that have built more trust with the buyer.
AudienceLed builds that visibility and trust with named accounts and target ICP buyers through an always-on, audience-led demand generation engine.
Continuous Social Proof
Every month, AudienceLed is recruiting customers, partners, and influencers into campaigns through short video recording sessions. We then produce videos, blog and social posts, and ad creatives that validate narratives and showcase proof.
Continuous Distribution
Every campaign has organic distribution built in to the featured third-party's audience. Then we add paid distribution directly to target buyers through social media ads and high-fit newsletters, podcasts, events, and industry communities.
Continuous Demand Gen
AudienceLed generates more and more intelligence, relationships, buyer engagement signals, and meetings booked as we run the engine. Everything gets passed on to your team in Slack and CRM to easily take next steps and accelerate revenue.
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, within 2 months
#1 on Product Hunt, within 2 months
ButterDocs is on a mission to replace Google Docs for professional writers and content teams. AudienceLed collaborated with influential launch partners to bring ButterDocs to market with a bang.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
🐡
the offering
Your ecosystem marketing strategy and execution partner
AudienceLed identifies the exact people, brands, and places that influence your target buyers, then co-creates and distributes standout content and campaigns with them across channels. Your buyers will see you everywhere from all the people, brands, and places they trust.
Have your own ideas for winning over your market and target buyers?
We'll help you build and scale them.
Have your own ideas for winning over your market and target buyers?
We'll help you build and scale them.
Ecosystem Mapping
- Get a map of the people, brands, and places that influence your buyers and a plan for partnering with them across your GTM.
Expert Content Series
- Surround your buyers with an always-on flagship content series that you co-create and distribute with influencers, across channels and formats (video, audio, blog, email, etc.)
Expert Webinars
- Run a monthly panel webinar featuring 3–5 expert partners to capture market attention and engage target buyers with value.
Influencer Recruitment
- Pull influential ecosystem leaders into your content and campaigns. We'll handle the targeting, outreach, and enablement for you.
Customer Advocacy
- Launch an always-on content engine for generating expert user video content, testimonials, reviews, and stories at scale.
Partner Co-Marketing
- Run a partner-led webinar that adds value to your users, engages the partner's audience, and drives pipeline together.
Frequently asked questions
What companies do you work with?
B2B software companies – from brand new startups to scaling enterprises. We are best suited for industries that are active on LinkedIn.
Who will I work with?
Rob Carpenter (Strategy), Will Taylor (Partnerships), and a growing team of designers and video editors.
How do you get influencers to collaborate without fees?
Scrappy, creative, win-win-win comarketing that is easy to say yes to. We also do most of the production work. That said, some partnerships will require payment. People deserve to be paid for their time!
Is design and video editing included?
Yes – All AudienceLed services are supported by professional design and video editing as needed.
What's with the pufferfish?
AudienceLed clients stand out in crowded markets and seem much bigger to their target audience than they actually are – much like the pufferfish.
Can I ask questions without a call?
Of course. You can email us at team@audienceled.com.
Let's talk – then build your market-winning strategy
No deck, no hard sales pitch. Just 30 minutes with the AudienceLed founders to explore how we can help you hit your objectives. If it feels like a fit, we'll schedule a free 45-minute workshop to share our research on your target buyer ecosystem and best ideas to win your market.
