The new way to go-to-market is
with your market
We help B2B SaaS companies win over their market with audience-led growth strategy, user generated content, and comarketing.
The Problem
Traditional GTM is losing
effectiveness and buyer trust
effectiveness and buyer trust
Outbound and inbound engines used to work wonders. Buyers today are tuning out brands they don't know and turning to people they trust.
12%
of buyers say that they
trust software companies
30%
of B2B buyers trust vendor-provided content
82%
of buyers are influenced by other individuals and companies
The Solution
Capture attention and build trust with audience-led growth
Audience-led growth is a B2B go-to-market strategy that focuses on continuous audience research, relationship building, user generated content, and comarketing campaigns to accelerate business growth.
Build audience relationships & intel
Connect with and learn from the people and brands your audiences trust.
Create & distribute content together
Produce standout UGC and comarketing that make your audience the hero.
Collect & act on
audience insights
audience insights
Take action on the resulting stream of ecosystem, buyer, and customer intel.
what audienceled does
Authentic user generated content, creator & advisor programs, and
comarketing campaigns
comarketing campaigns
AudienceLed turns industry leaders into brand champions – without a giant influencer marketing budget. Our scrappy UGC engines and creative strategies create win (you), win (champion), win (audience) collaborations that capture attention and boost engagement across your GTM.
Book a free strategy call →
Book a free strategy call →
launches
Launch a new product, release, or
market segment with a bang
customer proof
Continually drive fresh testimonials, reviews, and case studies
social traction
Boost reach and engagement with a steady stream of social UGC
sales win rate
Help buyer champions sell internally with highlight reels of your sales calls
creator program
Produce content with influential creators they want to share.
user activation
Recruit engaged users to create templates & other enablement content
partner program
Recruit more partners and enable them to succeed alongside you
custom
Set a custom objective based on your unique business goals
The audienceLed process
1.
Build audience relationships & intel
Who has already built reach, affinity, and trust with your target audiences? AudienceLed identifies these audience leaders, reaches out, and creates opportunities for collaboration – beyond paid engagements.
Here are a few of the people we collaborated with for
Here are a few of the people we collaborated with for
ButterDocs
Content Creators
Like Jay Acunzo, host of
How Stories Happen podcast
How Stories Happen podcast
Community Leaders
Like Jimmy Daly, founder of
Superpath
Superpath
Industry Vendors
Like Alex Lindley, Managing
Editor at Semrush
Editor at Semrush
Buyer Champions
Like Dozie Anyaegbunam,
Senior Editor at The CMO
Senior Editor at The CMO
Engaged Users
Like Erica Schneider, content
leader with 80k+ following
leader with 80k+ following
Happy Customers
Like Arthur Castillo, marketing
leader at Aligned
leader at Aligned
2.
Create & distribute content together
AudienceLed creates standout user-generated content from recorded calls, webinars, and surveys. We then share the content with you and coordinate approval and distribution with the champion.
Podcasts
Original Research
LinkedIn Collabs
Social Media Videos
Ad Creatives
Owned Media
Webinars & Events
Ratings & Reviews
Testimonial Videos
Templates
Buyer Enablement
3.
Collect & act on
audience insights
audience insights
What do you need to learn to win over your market and accelerate revenue? Your audiences will tell you. We identify, document, and deliver insights for you to act on across your business.
Call Snippets
We identify & deliver insightful moments from call recordings
Insights Database
We document & organize insights in a Notion database
Monthly Reports
We produce & deliver a monthly KPI and insights report
ButterDocs
0 to 7k+ users,
#1 on Product Hunt, 100% Audience-Led
#1 on Product Hunt, 100% Audience-Led
ButterDocs is on a mission to replace Google Docs for professional writers and content teams - they’re well on their way with the help of AudienceLed.
How did you hear about ButterDocs?
SELF ATTRIBUTION DURING SIGNUP
🔥🔥🔥🔥🔥🔥
– Michi, CEO of ButterDocs
plans & pricing
Feel bigger to your audience than you currently are 🐡
Audience-led growth priced for startups, agency partners, and efficient enterprises. See results in the first week.
Inbound UGC
AudienceLed produces UGC and insights from your recorded calls with buyers, customers, advisors, etc.
the essential alg engine
- Get permission to record calls
- Identify moments from calls
- Design high-quality UGC
- Get approval to share UGC
- Coordinate UGC distribution
- Monthly Performance Report
Outbound UGC
AudienceLed drives new industry relationships, UGC, and insights with targeted outreach & objectives.
expand your network and presence
- Ongoing outbound outreach
- Recorded intro video calls
- Create & distribute surveys
- UGC design and approval
- Hand-off intros to you
- Monthly Performance Report
Custom Campaigns, Programs, & Advisory
$5,000+AudienceLed advises on and builds custom audience-led growth strategy, campaigns, and programs.
strategy + Build + launch + advise
- Creator & Advisor Programs
- Go-To-Market Launches
- Lightning Strike Campaigns
- Original Research Reports
- Comarketing Programs
- Quarterly Advisory
Get a free audience-led growth plan →
Book a free 30 minute strategy session. We’ll follow up our call with an audience-led growth plan tailored to your current go-to-market strategy and goals.
